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Paper towels !

Every year(USA):13 Billion pounds of paper towels!

100+ Million trees used

100+ Billion gallons water used

Energy of 2.7 Million homes used

Water and Air pollution

Methane from landfills



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Everyone, One and done !

1. Shake off the water.

Gently at the sink. Not on the mirror or on people !

2. Fold paper towel in half.

Magic! The paper now can hold water between the layers of the fold.

3. Dry hands!

Wipe your hands with the folded paper. Use all areas of the paper.


You can use just one and be done!

Click here to see the TED talk that inspired this non profit!
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Volunteers needed.

Earn a certificate for volunteer hours


Practice your communication and presentation skills


Help spread the message to individuals and to businesses. Help the Earth!


Help people and businesses reduce expenses.


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For Businesses

By just putting our stickers on paper towel dispensers, businesses can:

Reduce paper towel waste

Save money

Help the Earth and increase their reputation as an Earth steward.


Tell your employees about our website.

Put a sticker label on your paper towel dispensers


We have many sticker designs to choose from.


Stickers for paper dispensers:

Two portrait stickers shown separated on paper towel dispenser
Portrait sticker

2 portrait stickers

Recommended. Two 3 1/2 x 5 inch stickers.

Large text and large image, very easy to understand. stickers shown separated.
(Dispenser not included.)
Learn more and order
Two Landscape stickers adjacent on paper towel dispenser
Landscape sticker

2 Landscape stickers

Two 3 1/2 x 5 inch stickers.

Large text and large image, very easy to understand. stickers shown adjacent.
(Dispenser not included.)
Learn more and order
Single landscape sticker on paper towel dispenser
Landscape sticker

1 Landscape sticker

Single 3 1/2 x 5 inch sticker.

Text with small image. If you want less space taken on dispenser.
(Dispenser not included.)
Learn more and order

Our goals

What can I do to help?
Overall, use fewer paper towels. If you have influence on a business, please tell them about us so they may put up our stickers. Also, please volunteer to spread the message. Like/mention/repost us on social media. We can also use funds !
What are your goals for Earth?
Less pollution, with a focus on paper towels. Perhaps we can cut paper towel waste in public restrooms by half. In the larger picture, we want to bring paper towel waste below 10% of global landfill waste in five years.
What other goals do you have?
We would like to grow with volunteers. 100 volunteers a year would be great.

We would like to eventually reach a billion people with our message, via our volunteers.

Do you have funding goals?
We dont have goal numbers. But getting the word out costs money. Any donations can help. We are currently very small budget, based on donations and a very small amount we make on sticker sales. Click to donate.
What are your social media goals?
Social media is a great way to get the word out. The more buzz, the better. Perhaps you can view/like/repost/mention and help. A million views would be great !

Frequently Asked Questions

Would you like a donation?
Click to donate. Getting the word out costs money. Any donations can help. We are currently very small budget, based on donations and a very small amount we make on sticker sales.
Are there other ways of reducing paper towel use?
Indeed. You probably already use cloth towels, handkerchiefs, etc when possible. When using paper towel on a couple drops of ketchup, tear out just a fourth or eighth of a paper towel. Folded is still better, even if its a small piece of a paper towel !
What about paper towels made from recycled paper?
Our advice is still to fold in half. You'll use less paper and hence, be less of a burden on rivers, the air and the landfill. Even recycled paper towels have to use chemicals and water to manufacture and have to be transported around. Besides, recycled paper towels break easily and dont absorb as much as non-recycled ones and hence, customers tend to like them less, and use more to achieve the same amount of drying. Recycled paper is great for cardboard and boxes, though!
What about other disposable paper products such as toilet paper?
The USA uses about 15 Billion rolls of toilet paper a year. So, it is a big deal. There maybe water based substitutes/additions such as bidets which can eliminate/reduce the paper used. These are currently not our focus.
What about other paper products?
Reduce, reuse, recycle where possible. But these are currently not our focus.
Are paper manufacturers bad?
We have a page for answering that. Click here for more info.
Are you a 501c(3)?
Yes! We are a 501c(3) non profit.
Have you seen the TED talk about folding paper towels ?
Indeed! Joe Smith has been a great inspiration for us. We've listed the video on our credits page.
Can I help outside the US?
Currently, we are focused on the US and our volunteer agreement is also US focused. We would be glad to inspire you to start a campaign elsewhere.
Do you mind if we customize the design of labels for my company's paper dispensers?
It would be great if you also mentioned our website on the label, as a source of your inspiration. If you do mention our website, we want you to keep the messaging friendly to all people in your audience. Please let us know your estimated people reach count, so that we can count that against our goals.

Website version Thu Aug 28 2025 03:59:42 GMT+0000 (Coordinated Universal Time)

Lets reduce paper towel waste!

View our website and help put out the message, and change the way you live, forever.